Self Study: 8-Week Marketing Masterclass

Self Study: 8-Week Marketing Masterclass

8 weeks to a fully functioning digital marketing program | taught by Alicia Olsen
Buy $1,500.00

Build Your Online Marketing Program in Just 8 Weeks

Do you know you should be focusing more on marketing your small business, but don’t have the budget or time to make it happen?

It’s a classic catch-22. Marketing will help you make more money… but you don’t have the money TODAY to invest in marketing. And even if you had the time to do it yourself (who does?), you’re not sure where to start or focus anyway.

If that sounds familiar, this course might be for you. You’ll learn how to create a complete online marketing program in just 8 weeks… and you’ll do the work as you go, so by the end of the course, your marketing program is up and running.

Note: This is the same course and content as the Live Training: 8 Week Marketing Masterclass, but with email support instead of weekly group coaching calls. If you're looking for more 1x1 support and live coaching, check out the Live Training version of this course.


The Small Business “Curse”

Being a small business owner has many perks, but we all know it's not easy. As a small business owner, you "wear many hats," as the expression goes. In other words, you're doing everything to keep the business going, including the day-to-day of actually running the business! Marketing, accounting, finance, sales, business goals… the work is never over for a small business owner. You got into business to capitalize on something you're GREAT at… but now you're also stuck with all these other responsibilities that aren't in your area of expertise.

Take marketing, for example. You know you should be using social media and other marketing tactics to grow your business. But you just don't have a marketing budget right now. And you have no idea how to do it yourself. So you either waste valuable time trying to figure it out yourself, or just accept that you're missing out on revenue opportunities by putting marketing on the backburner.

(And let's not even think about outsourcing it to a marketing expert… what small business owner has thousands of dollars to spend on that?!)

Nearly every small business owner experiences this, what I call the "small business curse"… but it doesn’t have to be that way.

What if, instead of starting from zero, you could start with effective marketing messaging, a social media page, a blog and an email strategy?

What if you could get all that in just two short months with a few hours dedicated each week?

What if you knew how to keep that marketing program up and running, without taking up all your time and without spending any money?

What if I told you that this could be your new reality, starting today?


Why Listen to Me?

If we haven't been introduced yet, I'm Alicia Olsen. I've worked in marketing for companies large and small for over 10 years, but I've always been drawn to working with small businesses. Why? Besides the fact that I'm a small business owner myself, my dad is a lifelong entrepreneur who has started multiple small businesses. I guess it's in my DNA!

When I started my own consulting firm, I did lots of research on how to be successful. The one advice I saw over and over was to find a "profitable target audience." In other words, find people and businesses with a big enough budget to buy your stuff or hire you.

Now that makes sense from a business perspective, but I couldn't help thinking about all the small businesses out there who DIDN'T have the budget to work with me. They need marketing help too, perhaps even more than businesses with a bigger budget. That's why I decided to service exclusively small businesses (most of whom have minimal budget and limited time). I love helping business owners maximize their limited time & budget to grow their business through marketing strategies.


You may be thinking, "yeah that all sounds great, but…"

“…I don’t have time to build a new marketing program – I’m too busy running my business”

The best part about this program is that as you learn each week, you have homework to implement everything immediately. So by investing just a few hours a week (for 8 weeks) doing the training and homework, you’ll have your marketing program set up and ready to go when you finish this course.

“…I don’t have time to maintain a marketing program – I’m too busy running my business”

This program is designed to create an easy-to-maintain marketing program. You’ll learn how to manage your social media (with automation) as efficiently as possible. You’ll also have a blog and email program established, so you just have to use the tools as you need them.

“…I don’t know anything about social media, blogging or email marketing”

That’s what the program is for! You’ll learn WHAT to do, and then implement your knowledge immediately (with guidance). It’s designed to be an all-in-one package for busy small business owners like you.

“…I don’t think I can afford this”

Apart from hiring someone to do it for you, this will be the easiest and quickest way to build an online marketing program for your business. And all the tools you’ll use for your marketing are free, so there are no costs associated with running your program. For just one up-front investment, you’ll have a marketing program set up, and will learn how to manage it (time-effectively and without spending another dime).


Kick those “buts”

This course is designed as a workshop, walking you through the steps of building a social media, blogging and email program, with all the resources and templates you need to succeed. You’ll never feel alone; I explain everything in detail, and you do the work as you take the course. When you finish the course, all you have to do is start using your new marketing program!


Introducing… 8-Week Marketing Masterclass (self-study)

In this course, you'll go through an 8-week program to learn everything you need to know about social media, blogging and email marketing, while implementing as you go. You’ll have the support of the instructor, as well as others going through the program at the same time as you.

More specifically, here's what you'll learn:

Who Your Target Customer Is

The course begins by focusing on your target customer. You’ll identify who that is, then create a buyer profile to deeply understand what your customer cares about and other essential details. This will create a foundation for successful marketing that speaks directly to your target audience.

Course takeaway:

  • A detailed profile of your target customer
  • A sales pitch that will best appeal to that specific customer

Effective Marketing Messaging

Using the buyer profile you created and the sales pitch identified, you’ll learn how to create value-based messaging that appeals to your customers. This messaging is content you can use on your website and marketing materials, as well as all the other concepts you’ll learn in the course.

Course takeaways:

  • Specific messaging that will appeal to customers and sell the best parts of your company
  • 1 paragraph from your website or sales brochure edited with the new messaging

Social Media

Whether starting fresh or building on what you’ve already started, you’ll learn how to create an effective profile, what to post, how to gain followers and how to automate the process.

Course takeaways:

  • A fully functioning Facebook page (or other social media site, if desired)
  • A content calendar with posts for 1 month to get you started
  • An easy-to-follow process for managing your social media moving forward

Email Marketing

Either by working with your existing system, or moving to another (free) email system, you’ll learn how to write compelling emails, create prospect lists, develop email campaigns and measure your results.

Course takeaways:

  • A fully functioning email system
  • 1 ready-to-send sales email template
  • 1 ready-to-send value/educational email template
  • A process for managing your email marketing

Blogging

Blogging is an important part of online marketing for many reasons, but you don’t have to be a writer to blog. You just need to be an expert in your business! You’ll learn how to write an effective blog, what topics you should write about, where to find free and legal images, and how to get people to read your blogs.

Course takeaways:

  • A fully functioning blog page/program
  • At least 1 new blog post
  • A content calendar with blog ideas for the next 6 months


Note: This is the same course and content as the Live Training: 8 Week Marketing Masterclass, but with email support instead of weekly group coaching calls.


What Other Business Owners Say About Alicia

“After we implemented some of Alicia's recommendations, we now have a bigger, comprehensive internet profile and a strategy on how to expand it and our business in the future.”

— Kathleen Masino, Office Manager - Masino Agency, Farmers Insurance

“Working with Alicia was extremely worthwhile for our small business. Alicia provided an expert opinion on our business questions and needs. She helped us nail down our target audience and how to successfully reach them, plus taught us how to be successful with social media. We would recommend her to any business owner.”

— Andrew and Michelle Taylor, Owners - Formula Fitness LLC


Sign up for this course today and you'll get:

  • 8 weeks of lessons that mix learning with hands-on implementation
  • Several templates and resources to help you get started and maintain your program
  • Processes to maintain your social media, email marketing and blogging
  • 2 personal check-in calls with the instructor, to work through specific questions and help however you need
  • A private Facebook group with other business owners going through the program with you, so you can ask questions, see what others are doing, and share results
  • Unlimited email support throughout the program and for 30 days after
  • 100% Satisfaction Guarantee: I’m confident you'll love this course, so I guarantee your satisfaction. You have 30 days from the completion of your course, and if you feel it wasn't valuable to your business, I’ll issue a refund immediately. The only requirement is that you attend your 2 coaching calls and do all the homework associated with the course.


Why wait any longer to get an online marketing program developed for your business? You’d spend as much or more per month to hire someone to do all this for you. Instead, learn it yourself and leave after 8 weeks with a fully functioning email, social media and blogging program.